That’s Who We R® Ad Campaign

Have you seen NAR’s new consumer marketing campaign? The campaign “That’s Who We R®” launched last month. It speaks to the heart of our Realtor® story.

“That’s Who We R®” educates consumers on the Realtor® difference and is a call to action to work with a Realtor®, who abides by the Realtor® Code of Ethics, practices advocacy and is backed by the nation’s largest professional trade association.

The ads are airing on highly rated cable networks, have a presence in sitcoms, early morning cable news programming and connected TV like Hulu and Amazon Prime. The campaign also includes radio and streaming audio through Pandora, Spotify and Westwood One.

Shop the REALTOR Team Store® to get REALTOR® merchandise featured in the campaign.

To assist REALTOR® associations, brokerages, and members with promoting ‘That’s Who We R®’ national ad campaign, NAR has created a variety of resources to share. Visit for more information on how you can help promote the new ad campaign.

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